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Blue Charm


My introduction to Pommery was at a hotel during the Christmas season.

I discovered a display of blue champagne bottles in a corner of the lobby, sparkling like valuable gems.

It was love at first sight! The next day, I was fortunate to meet the person in charge of the display.

Our sketches of the future seemed so intertwined, and thus began our first project together.

The gift box, featuring a pair of flutes and a mini bottle of champagne, 

is perfect to present to wedding, reception and anniversary party guests.

In Europe, home of Pommery headquarters,

brides are beckoned to wear four items to ensure happiness in this traditional rhyme: 

Something old: to appreciate the past 

Something new: to show optimism for the future 

Something borrowed: a favorite thing from someone close to you 

Something blue: symbolizing innocence or virtue  

I designed the package based on the concept of “Something Four Pommery Blue,” a play on the “something blue rhyme” and the Pommery brand color.

This “Blue”perspective was taken a step further, mirrored in show windows and exhibit booths. 

A toast to dreams and happiness!

Clinking champagne flutes blessing a new marriage echo chapel bells.

This was a wedding venture literally marrying the charm of Pommery blue

with the finely-aged champagne.

Client: Vranken Pommery Japan Co., ltd.

Agency: Mercian Co., ltd.

Creative Director: Keisuke Unosawa

Art Director: Keisuke Unosawa

Graphic Designer: Keisuke Unosawa

Creative Agency: Venus Spring Inc.

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