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Signposts on the journey

Hunting World

HUNTING WORLD is an American bag company that markets and sells outdoor items,

established by Robert M. Lee. While encountering the great beauty of nature and magnificent wildlife

in his adventurers, Bob Lee has worked on animal research and protection. By making use

of his experience, he created a new bag to protect his cameras and film from the extreme heat, humidity and dust. That bag, “BATTUE”, was the first collection of HUNTING WORLD and it remains

HUNTING WORLD’s best-selling collection.

Unosawa designed its monogram reflecting Bob Lee's experience and the brand philosophy.

The monogram consists of the earth, loadstars, compasses for life, and elephants of the brand symbol.

Client: Hunting World Japan Co., ltd.

Creative Director: Keisuke Unosawa

Art Director: Keisuke Unosawa

Graphic Designer: Keisuke Unosawa

Creative Agency: Venus Spring Inc.

Agency: CM Co., ltd.

URL:   Hunting World

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