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Miracle Strawberries in Nepal

Hime Berry

This is a project started by Mr.Wakayama, an entrepreneur running a major listed outsourcing company in Japan, and his partner aiming for international contribution.

In April 2014, they made their first visit to Nepal for climbing in the Himalayas. In the following year, when they were trying to climb up to the summit of Everest, Nepal was hit by a major earthquake,

which made them realize the importance of contributing to the development of living and society.

Nepal, a unique and charming place filled with vitality, is actually one of the poorest countries in Asia. The shortage of jobs has forced young people to work overseas.

This fact gave Wakayama and his partner a sense of mission: starting a business, offering jobs, generating a profit, and creating a virtuous cycle.

Taking advantage of Nepal's rich nature, they started making a new made-in-Japan variety of strawberries. Named "Hime Berry",  the strawberries have been grown with healthy soil, sunlight, water

and air in Kakani village, Nepal.  "Hime" is the Japanese word for "princess", and the concept is

"Taste of the Earth". Through producing the natural, delicious, beautiful strawberries, they are making

a positive contribution to society.  Unosawa designed its logo, product packaging, delivery cars,

and shops. 

The logo consists of a princess' crown and Copperplate Gothic, a typeface created in 1901 and

used in stone carvings and copperplate engravings, expressing nobility. 

Also, this simple logo enables them to apply it on various types of materials in Nepal.

Client : Our Farms Co., Ltd.

Art Director : Keisuke Unosawa

Graphic Designer : Keisuke Unosawa

Graphic Designer : Sarasa Kusanagi

Creative Agency : Venus Spring Inc.

URL : Hime Berry

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