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Mirai Convenience Store won “Best of the Best 2021”

and “Red Dot Design Award” (Germany), 

one of the world's three major design awards.

Mirai convenience store in Kito village (Tokushima prefecture) received “Red Dot Design Award”, 

one of the three major design awards in the world, and “Best of the Best 2021” in the retail design category.

Kito is a small village with a population of 1,000. As one of KITO DESIGN HOLDINGS regional revitalization projects, 

Mirai convenience store was established in the westernmost community having only 200 residents. 

The store has received the award for the most innovative design “Best of the Best 2021”

ー our design concept “the most beautiful convenience store in the world” came true. 

It was meaningful that our project attracted people in the world. We hope this encourages people in villages 

to have hope and courage.


◼️Keisuke Unosawa   Director, Creative director of KITO DESIGN HOLDINGS Inc.

Mirai convenience store is one of our messages and activities for children. The store was designed to convey 

what we want to pass down for the next generations. I hope it connects the past, present and future of Kito. 

With the locals, children and visitors from all over the world, Mirai convenience store will create our future together.


◼️About Red Dot Design Award

The “Red Dot Design Award” is an international design award established in 1955, sponsored by the German Design Center. It is considered to be one of the three major design awards in the world as well as “iF Design Award”

(Germany) and “IDEA Design Award” (USA). More than 10,000 entries from over 60 countries each year are categorized into three disciplines: Product Design, Brands & Communication and Design Concept.

The selection is made by more than 20 professional juries. From various perspectives including their functionality, aesthetics, originality, creativity, innovation, and emotionality, about 500 entries are selected for the Red Dot Award. Among them, “Best of Best” is awarded to the best designs in each category. The past winners are

world-renowned companies such as BMW, Apple and SONY. Mirai Convenience Store now received

a “Best of Best 2021” in the retail design section of the Brand & Communication category.


◼️The three major design awards in the world

・ iF Design Award (Germany) 

・ IDEA Design Award (USA)

・ Red Dot Design Award (Germany)


◼️Past winners of “Best of the Best”

・ BMW / i3 (2015)

・ Apple / Apple Watch (2016)

・ SONY / BRAVIA XR95 (2021)

・ Nike / Nike Studio Beijing 

・ KITO DESIGN HOLDINGS Inc. / Mirai Convenience Store (2021)


◼️ More info about Mirai convenience store

・ News release Here

・ TV TOKYO Mirai Renzu “Mirai convenience store” Here

・ Red Dot official website Here

・ KITO DESIGN HOLDINGS Inc. official website Here


Producer : Yasushi Fujita

Architect : KOKUYO Co., Ltd. + GEN Architects Inc. 

Architect : Wataru Sato(KOKUYO Co.,Ltd.)

Architect : Koji Aoki(KOKUYO  Co.,Ltd.)

Architect : Tomoya Kuroo(KOKUYO Co.,Ltd.)

Architect : Makiko Suga(KOKUYO Co.,Ltd.)

Architect : Youhei Mitsuishi(GEN Architects Inc.)

Architect : Takuma Kanou (GEN Architects Inc.)

Lighting : Hisaki Kato(Hisaki Kato Design Inc.)

Equipment design:Norimasa Harada

Design Director : Keisuke Unosawa

Graphic Designer : Keisuke Unosawa

Graphic Designer : Sarasa Kusanagi

Produce & Planning : KITO DESIGN HOLDINGS Inc.

Creative Director : Keisuke Unosawa

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